MAAM 2026 Annual Conference

The Delaware Art Museum turned decades of deferred growth into a bold reinvention—boosting earned income by 250% while advancing accessibility and community engagement. These investments enabled DelArt to address long-standing needs while rethinking its business model, in part, by reconfiguring spaces and strengthening its community connections. This interactive panel discussion shares the practical tools and creative partnerships behind the transformation, offering attendees strategies to increase earned revenue, improve accessibility, and strengthen community engagement.

Session Takeaways:
•Examine practical tools for identifying, diversifying, and maximizing earned revenue, including rentals, retail, admissions, and programming
•Develop a “toolkit for reinvention” by identifying at least one specific strategy (e.g., creating low-effort engagement opportunities, considering new ways to activate public spaces, or reassessing core value) to pilot at their home institution.