MAAM 2026 Annual Conference

An architect, designer, and entrepreneur, Brad Baer has spent more than two decades helping organizations transform ambitious ideas into experiences worth building. His work has been trusted by nine Fortune 100 companies, leading cultural institutions, universities, and nonprofits to create places that educate, inspire, and engage audiences worldwide. Brad coined Experiential Master Planning®, a methodology that aligns architecture, storytelling, technology, operations, and fundraising from a project’s earliest stages. Over the past three years, this approach has helped clients secure more than $50 million in funding for museums, innovation centers, visitor experiences, and cultural destinations. In 2021, Brad was recognized as one of the Philadelphia Business Journal’s 40 Under 40, an honor that recognizes the region’s top business leaders. In 2025, he received the Technology Innovator of the Year Award from DesignPhiladelphia for his contributions to experiential design and innovation.

Brad earned a Master of Architecture from Yale University and a Bachelor of Architecture with Distinction from Iowa State University. Earlier in his career, he practiced with KieranTimberlake, Pelli Clarke Pelli Architects, and HNTB Sport, contributing to projects ranging from the Cellophane House at the Museum of Modern Art to professional sports venues and skyscrapers.

Committed to advancing the profession, Brad served as an Adjunct Professor at Temple University, where he developed a course on Design & Entrepreneurship. He has been a visiting critic at Princeton, Penn, Syracuse, Indiana, and Michigan State, and has lectured at SXSW, the Hopscotch Design Festival, the American Institute of Architects Conference, and the American Alliance of Museums Annual Meeting.