MAAM 2026 Annual Conference

Heidi Schlag is a marketing consultant with 25 years of experience with heritage and cultural organizations, including as Director of Marketing and Communications for the C&O Canal Trust. She now runs Heritage Tourism Studio, helping museums and nonprofits grow their tourism impact through strategic partnerships. Her work integrates museums with Destination Marketing Organizations, Scenic Byways, and community assets, creating collaborative marketing strategies that boost visitation and sustainability across the heritage tourism landscape.