Name: Beyond the Museum Walls: Partnering with Local Tourism for Greater Reach
Start: 2026-10-07T13:45:00-0400
End: 2026-10-07T15:00:00-0400

Beyond the Museum Walls: Partnering with Local Tourism for Greater Reach

Wednesday October 7, 2026 1:45pm - 3:00pm EDT

TBA

Feedback Survey

Heritage and cultural travelers are hungry for authentic stories, and museums have them. But getting those stories in front of visitors takes more than great exhibits. Destination Marketing Organizations (DMOs)—local and regional tourism pros—can help. This interactive roundtable explores how museums and DMOs can team up to boost visibility, share resources, and bring more travelers through your doors. We'll dig into why these partnerships matter, what they look like in practice, and how to deepen your own relationships. Come ready to share your experiences and leave with practical ideas to put into action.

Session Takeaways:
•Understand the role and priorities of DMOs and how museums can align with them.
•Explore practical strategies for initiating or deepening DMO partnerships.
•Share success stories and challenges from participants to build collective knowledge.
•Identify specific steps for integrating museum programming into local tourism ecosystems.

Moderators

Heidi Schlag

Principal, Heritage Tourism Studio

Heidi Schlag is a marketing consultant with 25 years of experience with heritage and cultural organizations, including as Director of Marketing and Communications for the C&O Canal Trust. She now runs Heritage Tourism Studio, helping museums and nonprofits grow their tourism impact... Read More →

Speakers

Jody Brumage

Archivist and Museum Manager, Heritage Frederick

Jody Brumage is an archivist and public historian with a passion for connecting residents and visitors to the Frederick County, Maryland, area with the region's rich and diverse past. He currently manages the Frederick County Archives and Research Center, helping researchers engage... Read More →

Jake Wynn

Senior Marketing & Communications Manager, Visit Frederick

Jake Wynn brings a dual background in public history and tourism marketing, formerly serving as Director of Interpretation at the National Museum of Civil War Medicine. He now promotes Frederick, Maryland’s rich cultural landscape to regional and national audiences.

Wednesday October 7, 2026 1:45pm - 3:00pm EDT
TBA 100 George St, New Brunswick, NJ 08901

Type 3, Marketing & Communications

Company Discussion/Roundtable

MAAM 2026 Annual Conference

Heidi Schlag

Jody Brumage

Jake Wynn

Get help with the event

MAAM 2026 Annual Conference

Heidi Schlag

Jody Brumage

Jake Wynn

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